Case Study Pho 24 Vietnam - 6640 Words

This article was downloaded by: [RMIT University] On: 21 March 2013, At: 13:11 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Channels Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/wjmc20 Pioneering Asian Franchise Brands: Pho24 in Vietnam Lorelle Frazer Bill Merrilees a a a Asia-Pacific Centre for Franchising Excellence, Griffith Business School, Griffith University, Australia Version of record first published: 30 Aug 2012. To cite this article: Lorelle Frazer Bill Merrilees (2012): Pioneering Asian Franchise†¦show more content†¦Very little is known about Asian franchising brands. It seems that the penetration of franchising is more limited in Asia, though the reasons for this are unclear. Additionally, little is known about the extent to which Asian franchise brands have primarily used Western approaches to franchise brand management or whether these systems have been adapted to suit the Asian context. The initial expectation was that some adaption of the franchise brand management system occurs in an Asian context, with the purpose of the article to more precisely analze the nature of this adaption. The objective of the current article is to tackle these two questions, namely to document the birth and development of Vietnam’s leading home-grown franchise brand, Pho24, and to analyze the extent of franchise brand management system adaption in an Asian context. That is, the article inv estigates Vietnam’s largest franchise brand system, Pho24, the first major domestic franchising system developed and grown in Vietnam. Vietnam is touted as a potential next-wave Asian tiger, adding to the intrigue to find out the state-of-the-art franchising currently in that country. Franchise branding is a particularly usefulShow MoreRelatedCase Study: Pho 24 Vietnam6652 Words   |  27 Pagesinformation: http://www.tandfonline.com/loi/wjmc20 Pioneering Asian Franchise Brands: Pho24 in Vietnam Lorelle Frazer Bill Merrilees a a a Asia-Pacific Centre for Franchising Excellence, Griffith Business School, Griffith University, Australia Version of record first published: 30 Aug 2012. To cite this article: Lorelle Frazer Bill Merrilees (2012): Pioneering Asian Franchise Brands: Pho24 in Vietnam, Journal of Marketing Channels, 19:4, 295-309 To link to this article: http://dx.doi.org/10.1080/1046669XRead MoreAir Pollution in Hochiminh City3752 Words   |  16 PagesTHE EFFECTS OF INDUSTRIALIZATION TO AIR POLLUTION IN HO CHI MINH CITY Ho Chi Minh City, 24 Nov, 2012 Lecturer: Vo Duc Hoang Vu Students: Nguyen Thi Ngoc Chau 1001017412 Le Thi Thuy Hong 1001017456 Nguyen Pham Dieu Linh 1001017479 CONTENTS INTRODUCTION: 1 I- INDUSTRIALIZATION IN HO CHI MINH CITY: 1 1. Industrialization definition: 1 2. Industrialization growth in Ho Chi Minh City (HCMC): 1 II- AIR POLLUTION IN HO CHI MINH CITY: 2 1. Air pollution definition: 2 2. Air pollution presentRead MoreSchool Violence9005 Words   |  37 Pagesof School Violence 12 4.2. Cause of School Violence 13 4.2.1. Directly Cause. 14 4.2.2. Indirectly Cause 15 4.3. Solution of School Violence 18 4.3.1. The command Solutions 19 4.3.2. Other Proposed Solution 24 V. CONCLUSION AND RECOMMENDATIONS 24 5.1. Recapitulation 24 5.2. Recommendation 25 REFERENCES 25 APPENDICES 28 APPENDIX B. CRITERIA FOR INTERVIEW 34 I. INTRODUCTION 1.1. Rationale School violence is not just an isolated issue that has now become a problem of the wholeRead MoreMass Media in General and Newspapers12440 Words   |  50 PagesSo that is why I carry out the â€Å"Study on translating English newspaper headlines into Vietnamese newspaper headlines on Dantri online newspaper†. 2. Scope of the study The study focuses on the English headlines from some foreign news agencies’ articles and their equivalent headlines on Dantri online newspaper (http://www.dantri.com.vn), particularly focuses on language structures (forms) and functions of these newspaper headlines. 3. Aims of the study The study aims at: * Criticizing the